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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a hook, and how do I write one?
A hook is the opening that stops the scroll — concrete, curious, or problem-naming. How to write and test one.
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How do social media managers make money?
Social media managers earn via salaries, retainers, project fees, and ad management. What pays, and why clear results matter most.
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What is a recurring format, and why use one?
A recurring format is a repeated template — a weekly tip, myth vs fact — that saves effort and builds recognition. Why to use one.
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Why is 'instant delivery' a warning sign rather than a feature?
'Instant delivery' means the engagement isn't made of real people — nothing human arrives on command. Why speed is a red flag.
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How do I measure social media ROI?
Measure social ROI by comparing cost against tracked outcomes — leads, sales — not likes. How to set it up.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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