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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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What is the difference between organic and paid social media?
Organic social is earned reach; paid social is advertising. The trade-offs, and why most plans use both.
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If the honest players stay hidden, how do I find good tools?
When honest players stay private, use signals not visibility: measured reliability, domain age, moderated reviews. The structured substitute for outsiders.
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Do hashtags still work?
Hashtags still help discovery as topic labels, not as a growth trick. How their role has shifted and how to use them.
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How do I jump on a trend without looking forced?
Join a trend by picking ones that fit your niche, adding your angle, and moving early. How to avoid looking forced.
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What is the best time to post on social media?
The best time to post depends on your own audience, not a universal chart. How to find it from your analytics.
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