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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a swipe file, and how do I use one?
A swipe file collects great examples to study and adapt, not copy — speeding ideation. How to build and use one.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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Why can fake engagement hurt your reach more than no engagement?
Fake engagement corrupts the signal platforms use to rank you — dragging down your real response rate. Why it beats out doing nothing badly.
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What does a social media manager do?
A social media manager plans, publishes, engages, and reports — turning strategy into daily activity. The tools that make it manageable.
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What is engagement on social media?
Engagement is interaction with your content — likes, comments, shares, saves. Why it matters more than follower counts.
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Are '100% real followers' claims trustworthy?
'100% real' and 'high quality' are easy to claim and hard to verify. Why buyer reviews and drop-off tell the real story.
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