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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why is a big fake follower count a liability, not an asset?
A big fake follower count is a liability: real people, advertisers and partners all check. Why the gap becomes a public red flag.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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How do I go viral on social media?
There is no reliable way to go viral. What actually raises your odds — and why steady quality beats chasing a hit.
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Why is the serious social-tool market mostly B2B and out of public view?
The serious tool market is B2B, built on relationships and reputation, not public ads. Why the public space is left to retail resellers.
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Why do you show negative signals, like downtime and disputed reviews?
Hiding downtime or disputed reviews would be prettier and less useful. Why we show the full picture — good and bad — so you decide honestly.
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