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Questions & Answers
Answers to common questions about our tools and how to use them.
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How often should I post on social media?
Consistency beats volume — a sustainable cadence you can keep beats a burst. How to set and hold a posting schedule.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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What is a duet and a stitch on TikTok?
A TikTok duet plays side by side; a stitch clips and continues another video. How to use both to reach new audiences.
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How do I handle a social media crisis?
Handle a social crisis by acknowledging fast, pausing promos, responding with facts, and staying calm. What to do and avoid.
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What is two-factor authentication, and should I use it?
2FA adds a second login step so a stolen password is not enough. Why every social account should have it, and how.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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