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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why should I distrust 'I have the cheapest' as a sales pitch?
'Cheapest' is a race no honest operator wants to win — it signals the lowest quality and avoids competing on evidence. What beats it.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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Can I use copyrighted music in my social media posts?
Copyrighted music is limited — personal use may be licensed, business use often is not. Use approved or royalty-free audio.
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Should I build an email list from social media?
Yes — an email list is an audience you own, unlike rented social reach. Why to build one from social, and how to start.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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How much should an influencer charge?
Influencer rates depend on engagement quality, niche and deliverables, not just followers. How to price on real value.
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