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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I make a good YouTube thumbnail?
A good YouTube thumbnail is clear at small size — one focal point, bold text, high contrast, matching the title. How to make one.
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What is the difference between a daily and lifetime ad budget?
A daily budget caps spend per day; a lifetime budget sets a total the platform paces. Which suits which campaign.
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What is user-generated content (UGC)?
UGC is content your customers create about you — trusted because it is real. Why it works and how to find it.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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What is a content calendar, and do I need one?
A content calendar plans your posts ahead so you stay consistent and balanced. Why it helps and where to build one.
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How do I pitch brands as a creator?
Pitch brands with a short, specific message: your audience, a concrete idea, real stats, and a fit for them. What to include.
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