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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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What is watch time, and why does it matter?
Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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What happens to fake followers over time?
Fake followers get swept away in platform clean-ups and never engage, dragging down your reach. Why 'non-drop forever' is not possible.
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Can AI write my social media captions?
AI can draft captions fast, but raw output sounds generic — edit in your voice and specifics. How to use it well.
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Is Canva good for social media content?
Canva is a beginner-friendly design tool for social graphics, with templates and a free plan. Where it fits, and how it compares.
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