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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is follower growth rate?
Follower growth rate = new followers divided by starting count, times 100 — momentum, not raw numbers. Why to track it.
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What is influencer marketing, and how do I start?
Influencer marketing partners with trusted creators. How to start — match audiences, check real engagement, agree clear terms.
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Why is a big fake follower count a liability, not an asset?
A big fake follower count is a liability: real people, advertisers and partners all check. Why the gap becomes a public red flag.
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How do I make a social media report for a client?
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
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What does 'evidence over promises' actually mean?
'Evidence over promises' means judging a tool by verifiable signals — domain age, uptime, honest reviews — not by free claims. What that looks like.
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What is an Instagram broadcast channel?
An Instagram broadcast channel is one-to-many messaging that reaches followers directly, outside the feed. What it is good for.
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