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Questions & Answers
Answers to common questions about our tools and how to use them.
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Do experienced marketers trust panels that promise guarantees?
Experienced marketers read a guarantee as a warning, not reassurance — press on it and there is nothing behind it. Why they trust evidence instead.
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What is a hook, and how do I write one?
A hook is the opening that stops the scroll — concrete, curious, or problem-naming. How to write and test one.
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What is affiliate marketing on social media?
Affiliate marketing pays a commission on sales from your link or code. How it works, and why honest disclosure matters.
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How do I pitch brands as a creator?
Pitch brands with a short, specific message: your audience, a concrete idea, real stats, and a fit for them. What to include.
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What is average view duration on YouTube?
Average view duration is how long people watch on average — a key YouTube ranking signal. How to improve it.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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