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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a sponsorship, and how should it be disclosed?
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
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What is a good engagement rate on social media?
A good engagement rate varies by platform, size and industry — compare to your own trend and similar accounts, not a universal number.
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What are end screens and cards on YouTube?
End screens and cards on YouTube prompt viewers to watch more or subscribe. How they extend watch time.
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How do I moderate an online community?
Moderate a community with clear rules enforced fairly, fast spam removal, and rewarded good behaviour. What keeps it healthy.
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What does 'evidence over promises' actually mean?
'Evidence over promises' means judging a tool by verifiable signals — domain age, uptime, honest reviews — not by free claims. What that looks like.
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What is a swipe file, and how do I use one?
A swipe file collects great examples to study and adapt, not copy — speeding ideation. How to build and use one.
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