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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a sponsorship, and how should it be disclosed?
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
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How do I get more views on TikTok?
TikTok views come from watch time and completion, not follower count. Hooks, tight edits, trending sounds — and what to track.
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What is influencer marketing, and how do I start?
Influencer marketing partners with trusted creators. How to start — match audiences, check real engagement, agree clear terms.
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What is a brand kit, and do I need one?
A brand kit stores your logos, colours and fonts so designs stay consistent. Why it saves time for regular posters and teams.
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What does SMM stand for?
SMM stands for social media marketing — using social platforms to reach an audience and build a brand. What it covers, in plain terms.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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