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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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How much should an influencer charge?
Influencer rates depend on engagement quality, niche and deliverables, not just followers. How to price on real value.
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Why does the honest side of the industry stay quiet about guarantees?
Honesty means admitting limits, which sells slower than promising the impossible. Why the quiet voice is understanding, not weakness.
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What are Instagram Notes?
Instagram Notes are short DM-inbox text updates lasting about a day — a low-effort way to stay visible and prompt replies.
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Why are honest SMM tool marketplaces so rare?
Honesty is slower to monetise than hype, so evidence-based SMM marketplaces are rare. Why we built an independent one anyway.
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