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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a buyer persona, and how do I make one?
A buyer persona profiles your ideal customer — goals, problems, platforms. How to build one from real data.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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What is a sponsorship, and how should it be disclosed?
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
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Is organic growth better than buying engagement?
Organic growth builds a real, converting audience; bought engagement rents a vanity number at real risk. Why the slower path wins.
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Can you build a lasting business on bought followers?
Bought followers are not customers — they inflate a number that can vanish and lower your reach. Why a lasting business needs real people, not fakes.
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