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Questions & Answers
Answers to common questions about our tools and how to use them.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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Why is 'eternal' or 'forever' delivery a claim no serious supplier makes?
No one controls a platform's future, so 'forever' delivery is impossible to promise. Why it is one of the clearest marketing tells.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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Why are serious operators not visible on public forums?
The serious end of the SMM market is private and B2B, leaving public forums to loud resellers. Why visibility is not reliability.
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Why do serious marketers and agencies avoid SMM panels?
Agencies avoid panels because fake engagement does not sell, cannot be reported honestly, and risks clients' accounts. What they rely on instead.
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