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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why is a big fake follower count a liability, not an asset?
A big fake follower count is a liability: real people, advertisers and partners all check. Why the gap becomes a public red flag.
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What is the ideal structure of a short video?
A short video works as hook, value, payoff — attention, insight, then a reason to engage. How to structure and test it.
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What is a discount code strategy, and does it work?
Unique discount codes reward buyers and track which source drove each sale. When they work and how to measure them.
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How do I handle a social media crisis?
Handle a social crisis by acknowledging fast, pausing promos, responding with facts, and staying calm. What to do and avoid.
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What are end screens and cards on YouTube?
End screens and cards on YouTube prompt viewers to watch more or subscribe. How they extend watch time.
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Do I need a website, or is a link-in-bio enough?
A link-in-bio page is often enough to start; a website adds control and an owned audience. When to use each.
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