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Questions & Answers
Answers to common questions about our tools and how to use them.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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Why did my reach suddenly drop?
Reach drops for many reasons — consistency, engagement, format shifts, or algorithm changes. How to diagnose it with analytics.
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Why are my Instagram Reels not getting views?
Reels underperform from weak hooks, low early engagement, broad niche, or watermarks. How to diagnose and fix low views.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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Why doesn't 'everyone does it' justify buying followers?
'Everyone does it' is partly seller marketing, and common doesn't mean safe or effective. Why the tactic is a worse bet every year.
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Should you trust a tool that only accepts crypto and hides its contact?
Crypto-only payment and no real contact remove chargebacks, disputes and recourse — by design. Why these signals describe a seller planning to vanish.
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