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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a customer journey on social media?
The customer journey runs discover, engage, trust, buy, return — social touches each. Why to plan content for every stage.
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Why is 'guaranteed results' a red flag?
Real social results always vary, so 'guaranteed' or 'instant' promises are sales hooks, not commitments. Why they signal low reliability.
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How do I use Pinterest for business?
Use Pinterest for business with a business account, keyword-rich pins, clear boards and consistency. Why content lasts there.
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What is engagement on social media?
Engagement is interaction with your content — likes, comments, shares, saves. Why it matters more than follower counts.
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What is a vanity metric?
A vanity metric looks good but ties to no outcome — like raw follower counts. Why to track goal-linked metrics instead.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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