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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is amplification rate?
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
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How much do social media managers charge?
Social media manager rates vary by experience and scope, from small packages to full retainers. What drives the price.
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How do I set social media goals?
Set social goals that are specific, measurable and time-bound, tied to outcomes — not just 'grow'. How to track them.
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What is a superfan, and why do they matter?
A superfan actively champions you — sharing, defending, buying first. Why a small core drives outsized reach and revenue.
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What is the ideal structure of a short video?
A short video works as hook, value, payoff — attention, insight, then a reason to engage. How to structure and test it.
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What is an approval workflow, and why does a team need one?
An approval workflow routes posts through review before publishing, catching errors. Why teams and agencies need one.
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