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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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What is engagement on social media?
Engagement is interaction with your content — likes, comments, shares, saves. Why it matters more than follower counts.
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What is profile visit rate?
Profile visit rate is the share who tap to your profile after seeing a post — an early signal of interest. Why it matters.
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What is a hashtag strategy?
A hashtag strategy mixes broad, niche and branded tags matched to each post, tested for reach — not a repeated stuffed list.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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What is the best time to post on social media?
The best time to post depends on your own audience, not a universal chart. How to find it from your analytics.
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