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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are Threads, and should my business be on it?
Threads is a text-first app linked to Instagram. When it is worth adding for a business, and how to test it.
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How do I make a social media report for a client?
A client report leads with goal-tied results, shows trends and top posts, and ends with next steps. What to include.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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Why does a neutral directory surface what closed markets keep private?
A neutral directory does in public what professionals do privately — vet on evidence, show weak points, label paid placement. Why neutrality matters.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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What is the real cost of a suspended or banned account?
A suspended account costs your audience, archive, handle and links — none re-buyable. Why the fake upside never justifies the real downside.
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