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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the difference between organic and paid social media?
Organic social is earned reach; paid social is advertising. The trade-offs, and why most plans use both.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What is a voiceover, and how do I add one?
A voiceover narrates over footage instead of speaking on camera — great for how-tos and B-roll. How to add one.
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How often should I post on social media?
Consistency beats volume — a sustainable cadence you can keep beats a burst. How to set and hold a posting schedule.
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Will AI replace social media managers?
AI is reshaping, not replacing, social media managers — the human role shifts to strategy, creativity and judgment.
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What is influencer marketing, and how do I start?
Influencer marketing partners with trusted creators. How to start — match audiences, check real engagement, agree clear terms.
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