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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I handle a social media crisis?
Handle a social crisis by acknowledging fast, pausing promos, responding with facts, and staying calm. What to do and avoid.
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What is a customer journey on social media?
The customer journey runs discover, engage, trust, buy, return — social touches each. Why to plan content for every stage.
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What is B-roll, and why use it?
B-roll is secondary footage cut over your main clip to keep video interesting and hide edits. Why it lifts watchability.
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What is watch time, and why does it matter?
Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What is a green screen effect on social video?
A green screen swaps your background for an image or video — useful for reacting to content. How it works in apps.
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