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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a voiceover, and how do I add one?
A voiceover narrates over footage instead of speaking on camera — great for how-tos and B-roll. How to add one.
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What is a creator fund?
A creator fund pays based on views or engagement, but payouts are modest and shift. Why to treat it as one stream.
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What is a buyer persona, and how do I make one?
A buyer persona profiles your ideal customer — goals, problems, platforms. How to build one from real data.
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Why do the same accounts appear behind 'premium' and 'cheap' engagement?
'Premium' and 'cheap' tiers often draw on the same account pool — the price buys a label, not a better source. Why tier names mislead.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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If a panel just aggregates others, how can it promise a guaranteed outcome?
An aggregator can only pass along what its sources give — so a guarantee on top has nothing behind it. Why the promise clusters at the retail front.
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