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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is an approval workflow, and why does a team need one?
An approval workflow routes posts through review before publishing, catching errors. Why teams and agencies need one.
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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What is a rate card for creators?
A rate card lists a creator's prices per deliverable, saving negotiation and signalling professionalism. How to build one.
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How do I schedule Reels and TikToks in advance?
Schedule Reels and TikToks with a short-form-capable scheduling tool: upload, caption, set the time. How auto-publish works.
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What is a vanity metric?
A vanity metric looks good but ties to no outcome — like raw follower counts. Why to track goal-linked metrics instead.
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How do I build an engaged community?
Build an engaged community by showing up, replying like a person, asking questions, and rewarding participation. Why it lasts.
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