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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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What is a conversion funnel on social media?
A social funnel runs awareness, consideration, conversion — each served by different content. How to map and measure it.
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Should I trust a panel that only appears in ads, never in real discussion?
A panel seen only in ads and its own testimonials has controlled every word — no independent track record, no accountability. What to look for.
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Why is '10,000 followers for $5' a math problem, not a deal?
'10,000 followers for $5' is a twentieth of a cent each — no real person costs that. Why the impossible price reveals the fake product.
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What is a social media audit, and how do I do one?
A social media audit reviews profiles, content and results to find what to fix. What to check and how to do one.
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Why does hype usually beat honesty in the SMM industry?
Hype triggers fast purchases; honesty invites a second thought. Why a fast-money model rewards the loudest claim, not the truest.
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