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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I post to Instagram from a computer?
Post to Instagram from a computer via the website or a scheduling tool — the latter adds drafts, previews and timing.
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What is a talking-head video?
A talking-head video is you speaking to camera — trust-building and fast to make. How to keep it engaging.
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Why is engagement you didn't earn worthless to advertisers?
Advertisers pay to reach real people, so bot followers are dead weight that dilutes your audience. Why engagement rate, not count, gets you paid.
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How do I add a link to my Instagram story?
Add an Instagram story link with the link sticker in the editor. For multiple links, point it to a link-in-bio page.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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How many hashtags should I use?
More hashtags is not better — a focused, relevant set beats stuffing the max. How many to use and how to pick them.
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