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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is follower growth rate?
Follower growth rate = new followers divided by starting count, times 100 — momentum, not raw numbers. Why to track it.
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What does a social media manager do?
A social media manager plans, publishes, engages, and reports — turning strategy into daily activity. The tools that make it manageable.
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What is a sponsorship, and how should it be disclosed?
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
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What is a content series?
A content series is themed posts released over time — building anticipation and easing planning. Why series work.
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How long should a social media video be?
Video length depends on platform and purpose — short for discovery, longer for depth. How to find your sweet spot.
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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