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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a recurring format, and why use one?
A recurring format is a repeated template — a weekly tip, myth vs fact — that saves effort and builds recognition. Why to use one.
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Why do most SMM sites lead with 'best' and 'guaranteed'?
'Best', 'guaranteed', '#1' are free to claim, need no proof, and push a fast sale — which is why they are closer to a warning than a recommendation.
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What is a brand kit, and do I need one?
A brand kit stores your logos, colours and fonts so designs stay consistent. Why it saves time for regular posters and teams.
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What is virality rate?
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
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Can you do social media marketing as a freelancer?
Yes — social media marketing is a common freelance path. What it takes, and the tools that keep it efficient across clients.
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How much do social media managers charge?
Social media manager rates vary by experience and scope, from small packages to full retainers. What drives the price.
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