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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is ad targeting on social media?
Ad targeting picks who sees your ad — by interests, behaviour, or custom audiences. Why it cuts wasted spend.
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What is a brand voice, and how do I create one?
Brand voice is your consistent tone and personality across posts. How to define it in a few traits and keep it steady.
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How does an independent directory help me avoid unsafe panels?
An independent directory swaps marketing for evidence — domain age, uptime, honest reviews — so unsafe panels are easier to spot. How it works.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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How far in advance should I schedule social media posts?
Scheduling one to two weeks ahead balances consistency with staying timely. How to plan without going stale.
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If a panel promises a fixed, guaranteed result, what should I assume?
A fixed, guaranteed result is a promise no third party can honestly keep. Why it signals marketing over substance — and what to check instead.
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