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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I know if my followers are fake or bots?
Spot fake followers by spikes without engagement, empty accounts, and a falling engagement rate. Tools that estimate the share.
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How many hashtags should I use?
More hashtags is not better — a focused, relevant set beats stuffing the max. How many to use and how to pick them.
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What is a benchmark on social media?
A benchmark is a reference point — your past, an industry average, a competitor — that gives a metric meaning. Where to find them.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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What is Close Friends on Instagram?
Close Friends shares stories with a hand-picked list, not all followers. How creators use it for exclusive, personal content.
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What is A/B testing on social media?
A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.
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