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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is virality rate?
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
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Can I get in legal trouble for buying fake engagement?
Buying engagement is rarely criminal for creators, but using it to deceive for money can trigger advertising and consumer laws. An honest overview.
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Why is a small engaged audience worth more than a large passive one?
A small engaged audience out-reaches, out-earns and out-trusts a large passive one — and advertisers pay on engagement rate. Why bigger isn't better.
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What is a tool directory or aggregator, and why use one?
A tool directory gathers many tools with consistent ratings and reliability data, so you compare on evidence, not each vendor's marketing. Why use one.
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What is a conversion funnel on social media?
A social funnel runs awareness, consideration, conversion — each served by different content. How to map and measure it.
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What is a swipe file, and how do I use one?
A swipe file collects great examples to study and adapt, not copy — speeding ideation. How to build and use one.
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