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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is amplification rate?
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
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What is YouTube SEO?
YouTube SEO surfaces videos in search via titles, descriptions, chapters and watch time. Why it matters and how to do it.
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How do social media managers make money?
Social media managers earn via salaries, retainers, project fees, and ad management. What pays, and why clear results matter most.
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Is social media marketing worth it for a small business?
For most small businesses, yes — social builds awareness, trust and sales over time. How to make it worth the effort.
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Why do most SMM sites lead with 'best' and 'guaranteed'?
'Best', 'guaranteed', '#1' are free to claim, need no proof, and push a fast sale — which is why they are closer to a warning than a recommendation.
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Why can fake engagement hurt your reach more than no engagement?
Fake engagement corrupts the signal platforms use to rank you — dragging down your real response rate. Why it beats out doing nothing badly.
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