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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a brand kit, and do I need one?
A brand kit stores your logos, colours and fonts so designs stay consistent. Why it saves time for regular posters and teams.
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Do I need a website, or is a link-in-bio enough?
A link-in-bio page is often enough to start; a website adds control and an owned audience. When to use each.
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What is a lead magnet on social media?
A lead magnet trades value — a guide, template, discount — for a follow or email. How it turns attention into leads.
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What is the difference between a boosted post and an ad?
Boosting pays to widen an existing post; an ad is built in the ads manager with full control. Why ads often perform better.
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How do I write a good Instagram caption?
A good caption hooks in the first line, stays readable, adds value, and ends with one clear CTA. A simple structure that works.
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Will buying engagement get my account banned?
Buying engagement can lead to removed followers, lower reach, or suspension. What raises the risk, and the safer path.
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