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Questions & Answers
Answers to common questions about our tools and how to use them.
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Should I run a Facebook Group for my brand?
A Facebook Group suits audiences who want to connect, not just consume — but needs real moderation. When it is worth it.
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What does a social media manager do?
A social media manager plans, publishes, engages, and reports — turning strategy into daily activity. The tools that make it manageable.
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What does it mean when a panel 'inflates its numbers'?
Inflated numbers mean claims bigger than the delivery — selling a result the service cannot produce. Why that is misleading, and how to check.
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Why do the same accounts appear behind 'premium' and 'cheap' engagement?
'Premium' and 'cheap' tiers often draw on the same account pool — the price buys a label, not a better source. Why tier names mislead.
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What is watch time, and why does it matter?
Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.
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Is social media marketing worth it for a small business?
For most small businesses, yes — social builds awareness, trust and sales over time. How to make it worth the effort.
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