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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the best time to post on social media?
The best time to post depends on your own audience, not a universal chart. How to find it from your analytics.
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What is a duet and a stitch on TikTok?
A TikTok duet plays side by side; a stitch clips and continues another video. How to use both to reach new audiences.
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What's the difference between selling access to a tool and selling a 'guaranteed service'?
Selling access is giving a capability with realistic terms; selling a 'guaranteed service' is promising an outcome you cannot control. The honesty gap.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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What is a recurring format, and why use one?
A recurring format is a repeated template — a weekly tip, myth vs fact — that saves effort and builds recognition. Why to use one.
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What is a customer journey on social media?
The customer journey runs discover, engage, trust, buy, return — social touches each. Why to plan content for every stage.
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