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Questions & Answers
Answers to common questions about our tools and how to use them.
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What do I do if my social media account is hacked?
If hacked: reset the password, remove strange logins and apps, enable 2FA, and use account recovery. First steps to take.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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What is click-through rate (CTR)?
CTR = clicks divided by impressions, times 100. What it reveals about your content and CTA, and how to track it.
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Why do you show negative signals, like downtime and disputed reviews?
Hiding downtime or disputed reviews would be prettier and less useful. Why we show the full picture — good and bad — so you decide honestly.
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Does using an SMM panel break the platform's terms of service?
Every major platform bans purchased engagement in its terms. What that means for your account, and why 'undetectable' claims are a red flag.
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