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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a media kit, and how do I make one?
A media kit presents a creator's audience, stats, past work and rates to brands. What to include, and why honest numbers matter.
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What is the difference between a daily and lifetime ad budget?
A daily budget caps spend per day; a lifetime budget sets a total the platform paces. Which suits which campaign.
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How does an independent directory help me avoid unsafe panels?
An independent directory swaps marketing for evidence — domain age, uptime, honest reviews — so unsafe panels are easier to spot. How it works.
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Why do the same accounts appear behind 'premium' and 'cheap' engagement?
'Premium' and 'cheap' tiers often draw on the same account pool — the price buys a label, not a better source. Why tier names mislead.
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Why are honest SMM tool marketplaces so rare?
Honesty is slower to monetise than hype, so evidence-based SMM marketplaces are rare. Why we built an independent one anyway.
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What is A/B testing on social media?
A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.
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