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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is engagement on social media?
Engagement is interaction with your content — likes, comments, shares, saves. Why it matters more than follower counts.
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How do I add captions or subtitles to a video?
Auto-caption tools generate subtitles from your audio. Why captions lift completion and accessibility, and where to add them.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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How do I tell honest access to a tool from a reseller's empty promise?
Honest access names a capability and its limits; an empty promise names an outcome no one controls. The language tells you which you are being sold.
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Why do most SMM sites lead with 'best' and 'guaranteed'?
'Best', 'guaranteed', '#1' are free to claim, need no proof, and push a fast sale — which is why they are closer to a warning than a recommendation.
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What is video retention rate?
Retention rate shows where viewers drop off in a video, exposing weak hooks or slow sections. How to read the curve.
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