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Questions & Answers
Answers to common questions about our tools and how to use them.
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Which social networks do SMM panels support?
SMM panels cover Instagram, TikTok, YouTube, Facebook and X, but quality varies by network. How to check coverage and compare by platform.
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What is a benchmark on social media?
A benchmark is a reference point — your past, an industry average, a competitor — that gives a metric meaning. Where to find them.
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What is virality rate?
Virality rate = shares divided by impressions, times 100 — how far your content spreads. What makes content travel.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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What is a content pillar, and how many should I have?
Content pillars are your 3 to 5 core themes, keeping posts focused and varied. How many to pick and how to rotate them.
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What is the difference between a scheduling tool and an analytics tool?
A scheduling tool publishes; an analytics tool measures. The difference, and when you need each (or both).
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