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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a voiceover, and how do I add one?
A voiceover narrates over footage instead of speaking on camera — great for how-tos and B-roll. How to add one.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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What is a UTM link, and how do I create one?
A UTM link adds tracking tags to a URL so analytics show which post drove a visit. How to build and use one.
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What is a content pillar, and how many should I have?
Content pillars are your 3 to 5 core themes, keeping posts focused and varied. How many to pick and how to rotate them.
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Why do most SMM sites lead with 'best' and 'guaranteed'?
'Best', 'guaranteed', '#1' are free to claim, need no proof, and push a fast sale — which is why they are closer to a warning than a recommendation.
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What are social listening tools?
Social listening tools track brand mentions, sentiment and trends across social media and the web. What they do, how to choose, and where to compare them.
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