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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a creative refresh in advertising?
A creative refresh swaps in new visuals or copy to beat ad fatigue and keep performance steady. How often to refresh.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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Does a 'premium' or 'VIP' label make a panel more reliable?
'Premium' and 'VIP' are pricing tiers, not proof of quality — often the same engagement source underneath. Judge by evidence, not the label.
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What is amplification rate?
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
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