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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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What is TikTok SEO?
TikTok SEO makes videos findable in search via spoken and on-screen keywords, captions and hashtags. Why it earns lasting views.
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What happens to fake followers over time?
Fake followers get swept away in platform clean-ups and never engage, dragging down your reach. Why 'non-drop forever' is not possible.
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What is positioning on social media?
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
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How do I make a good YouTube thumbnail?
A good YouTube thumbnail is clear at small size — one focal point, bold text, high contrast, matching the title. How to make one.
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If a panel just aggregates others, how can it promise a guaranteed outcome?
An aggregator can only pass along what its sources give — so a guarantee on top has nothing behind it. Why the promise clusters at the retail front.
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