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Questions & Answers
Answers to common questions about our tools and how to use them.
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Is the cheap SMM panel market basically a chain of resellers?
Much of the SMM panel market is a few suppliers and a long chain of resellers. Why child panels make brands identical and no one accountable.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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Do SMM panels exaggerate their quality and results?
'High quality', 'real', 'instant' — cheap to print, hard to verify, and often at odds with delivery. Why reviews beat the sales page.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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How do I set social media goals?
Set social goals that are specific, measurable and time-bound, tied to outcomes — not just 'grow'. How to track them.
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What does a '#1 SMM panel' or 'best panel' claim really mean?
'#1', 'best', and 'cheapest' are free to claim and prove nothing — and common on low-quality panels. Why evidence beats self-awarded badges.
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