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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a brand deal, and how do I get one?
A brand deal is a paid partnership to promote a product. How to land one with a clear niche, media kit and real engagement.
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How do I add a link to my Instagram story?
Add an Instagram story link with the link sticker in the editor. For multiple links, point it to a link-in-bio page.
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What is dwell time on a post?
Dwell time is how long someone stays on your post — a signal platforms use for reach. What lifts it.
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Why do bought followers quietly disappear over time?
Bought followers erode because platforms remove bulk bot accounts. Why 'refill' windows are an admission the followers get removed.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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What is the ideal structure of a short video?
A short video works as hook, value, payoff — attention, insight, then a reason to engage. How to structure and test it.
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