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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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Do bought followers turn into real customers?
Bots and paid accounts inflate a number, not sales. Why bought followers do not convert, and what actually drives customers.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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What is a hook, and how do I write one?
A hook is the opening that stops the scroll — concrete, curious, or problem-naming. How to write and test one.
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Is my payment and card data safe on an SMM panel?
Payment on a small, anonymous SMM panel risks fraud and surprise charges. The warning signs, and the signals to check before you pay.
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