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Questions & Answers
Answers to common questions about our tools and how to use them.
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What's the difference between selling access to a tool and selling a 'guaranteed service'?
Selling access is giving a capability with realistic terms; selling a 'guaranteed service' is promising an outcome you cannot control. The honesty gap.
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What is a carousel post, and how many slides should it have?
A carousel is a swipeable multi-slide post; 4 to 10 slides is typical. Why they earn saves, and how to make them fast.
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What is alt text, and why use it on social media?
Alt text describes an image for screen readers, improving accessibility and discovery. How and why to add it to posts.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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How do I never run out of content ideas?
Never run out of ideas with a running list, audience questions, recurring formats, and batching. A repeatable system.
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How do I keep AI content from sounding generic?
Keep AI content from sounding generic by feeding it your voice and specifics, then editing in real examples. What to cut.
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