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Questions & Answers
Answers to common questions about our tools and how to use them.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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How do I handle a social media crisis?
Handle a social crisis by acknowledging fast, pausing promos, responding with facts, and staying calm. What to do and avoid.
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What is positioning on social media?
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
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How do I make a good YouTube thumbnail?
A good YouTube thumbnail is clear at small size — one focal point, bold text, high contrast, matching the title. How to make one.
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What is engagement bait, and is it against the rules?
Engagement bait pushes empty interaction ('tag five friends') and platforms demote it. The line between a real question and bait.
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Why do cheap panels fear public reviews and reputation?
Cheap panels depend on the next buyer not knowing the last one's experience — so permanent reviews are a threat. Why reputation is accountability.
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