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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is profile visit rate?
Profile visit rate is the share who tap to your profile after seeing a post — an early signal of interest. Why it matters.
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What is a creator fund?
A creator fund pays based on views or engagement, but payouts are modest and shift. Why to treat it as one stream.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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Do SMM panels use bots or real users?
SMM panels use anything from bots to claimed real users — the label is not proof. How to judge quality on evidence, not the sales page.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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What is a customer journey on social media?
The customer journey runs discover, engage, trust, buy, return — social touches each. Why to plan content for every stage.
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