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Questions & Answers
Answers to common questions about our tools and how to use them.
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What skills do you need for social media marketing?
SMM needs writing, basic design and video, audience sense, and data literacy. The skills that matter, and the tools that help.
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What is a talking-head video?
A talking-head video is you speaking to camera — trust-building and fast to make. How to keep it engaging.
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Why can fake engagement hurt your reach more than no engagement?
Fake engagement corrupts the signal platforms use to rank you — dragging down your real response rate. Why it beats out doing nothing badly.
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Why do panels keep advertising a guarantee after their supplier disappears?
A promise costs nothing to display, so it stays up long after the supply behind it is gone. Why a real track record is the signal to trust.
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How do I handle a social media crisis?
Handle a social crisis by acknowledging fast, pausing promos, responding with facts, and staying calm. What to do and avoid.
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What is Instagram SEO, and how do I use it?
Instagram SEO makes your content findable in search — keywords in your name, bio, captions and alt text. How to use it.
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